African-American Women and Hispanic Men Are The Most Brand-loyal Underwear Consumers

21 percent of African-American women will travel to another store if their desired brand is out of stock, compared to 15 percent of Hispanic women and 13 percent of white women. For men, 26 percent of Hispanics will travel to another store to find their desired brand, compared to 24 percent of African-American men and 17 percent of white men.

Source: HanesBrands Consumer Insights