Motivational slogans, humor and social-media-inspired buzzwords are the driving influence in graphic designs featured in this season’s apparel.
“Consumers are seeing a marked increase in positive messaging and designs on apparel this season,” said Jay Clements, senior creative director for HanesBrands.
For women, uplifting slogans, with a focus on decorative, patterned graphics and simple, traditional iconography, such as floral patterns, are taking center stage.
Humorous T-shirts and authentic, vintage looks inspired by the ‘30s, ‘40s and ‘50s – with a touch of ‘90s flair to add a vibrant, colorful twist – abound for men. Men’s trends also demonstrate a renewed interest in cityscapes and are continuing to feature collegiate-heritage designs, including distressed prints combined with collegiate fonts.
Clements notes that, for boys and girls especially, heartfelt and positive slogans will deliver more inclusive vibe. For boys, upbeat adages will replace the more aggressive slogans seen in the market during past seasons. The girls’ line will carry the same confidence messaging, along with social-media buzzwords, such as “hashtag” and “selfie.”
“During spring, consumers will see a rise in ‘ombre,’ gradient colors featuring a fade from one color to another,” Clements added. “Graphics that feature a diagonal orientation, which has a slimming effect, will remain popular as well. And design elements evocative of the eye-catching color blocking and type configurations of the ‘90s will be increasing across all age and gender demographics.”