The “color” of the season is an exciting mix of combinations that brighten up the seasonal climate.
According to Regina Martin, global creative director of trends & innovation for HanesBrands, greens, reds and blues are currently painting the apparel landscape, with subtle shifts in color palettes for men, women and children.
For example, winter apparel for men is pairing different shades of green based on olive hues. Deep pine green featuring lilac washes add a soft, feminine touch to women’s garments. Children’s fashion is heavily focused on cargo olive, with rose, pink and purple highlights for girls and splashes of neon reflector green for boys.
“A new, fun color can make a gloomy day, for example, a happier one,” Martin said. “Or a new neutral, such as cargo olive, can be the right color for an outdoor adventure. Color is personal, emotional and, therefore, very important all year long.”
So what goes into determining seasonal color palettes? Much more than you might think.
To determine the colors that will resonate with consumers, HanesBrands designers rely on a matrix of research, pulling in data from across the globe, Martin explained.
“We study new developments in the fashion industry and follow them through the marketplace to understand what is selling,” she said. “This work is augmented with that of trend and color forecasters to identify the color combinations and hues that will be most appealing – well ahead of any given season.
“Colors live, die and are reborn during time,” Martin said. “We literally track their lifecycles.”