Preference for Matching Bra and Panty Sets

African-American women are more likely than any other demographic to buy a matching bra and panty. By age, young women match bras and panties more often than older women.When buying a bra, 47 percent of female millennials (18-34) often buy matching bra and panty sets, while 73 percent of women 55+ wouldn’t buy a matching set.

Source: HanesBrands Consumer Insights

 

Date: Winter/Spring 2017