90% of Girls Would Wear Characters Typically Found Only on Boys’ Underwear

Moms say 90 percent of their daughters would wear underwear featuring characters currently only found on boys’ underwear. Of the popular boys-only characters, girls are most interested in Toy Story (43 percent), Lego (33 percent), Star Wars (31 percent) and Batman (30 percent). Frozen, Hello Kitty and Disney princesses are the most popular characters currently featured on girls’ underwear.

Source: HanesBrands Consumer Insights

Date: Winter/Spring 2017