45% of Millennial Women Own Four of More Different Styles of Panties

Briefs, hipsters and bikinis are the top-three styles owned, worn and purchased.  Of the total number of panties sold, 31 percent are briefs, 19 percent are hipsters and 19 percent are bikinis.

String bikinis and thongs are worn more often during the summer; other styles are unaffected by changes in the season. Of women who only wear one style, they are most likely to wear briefs, the top style for women aged 55 and older.

Source: HanesBrands Consumer Insights