26% of Women Wear Full-Cut Briefs Most Often

Location makes no difference when it comes to women’s preference for full-cut briefs – and they are more likely to pick this silhouette over bikinis (18%), hipsters (14%), hi-cut briefs (14%), thongs (10%), boy shorts (9%), tangas (6%) and string bikinis (3%). Women in Washington, D.C., are most likely (31%) to wear full-cut briefs most often, while women in Los Angeles are the least likely (21%) to choose this silhouette.

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Source: HanesBrands Consumer Insights

Date: Summer 2017