26% of Men in Boston Prefer “Tightie Whities”

While men wear boxer briefs most, white briefs still have a strong following — particularly in Boston. More than a quarter of men in Beantown reported wearing the style most often, followed by men in Houston (21%), Atlanta (19%) and Dallas (19%). Across all cities, the style ranked as third most popular (19%), edged out for second place by boxers (20%).

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Source: HanesBrands Consumer Insights

Date: Summer 2017