Consumer Insights

Preference for Matching Bra and Panty Sets

African-American women are more likely than any other demographic to buy a matching bra and panty. By age, young women match bras and panties more often than older women.When buying a bra, 47 percent of female millennials (18-34) often buy matching bra and panty sets, while 73 percent of women 55+ wouldn’t buy a matching

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45% of Millennial Women Own Four of More Different Styles of Panties

Briefs, hipsters and bikinis are the top-three styles owned, worn and purchased.  Of the total number of panties sold, 31 percent are briefs, 19 percent are hipsters and 19 percent are bikinis. String bikinis and thongs are worn more often during the summer; other styles are unaffected by changes in the season. Of women who

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On Average, Men Have Two Weeks’ Worth of Underwear

Men own an average of 16 pairs of underwear and regularly rotate 13 different pairs. Asked about the underwear in their drawer, 58 percent of men said they only wear one type; 26 percent wear two different styles; 9 percent wear three different types; and an adventurous 7 percent have four or more different types

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90% of Girls Would Wear Characters Typically Found Only on Boys’ Underwear

Moms say 90 percent of their daughters would wear underwear featuring characters currently only found on boys’ underwear. Of the popular boys-only characters, girls are most interested in Toy Story (43 percent), Lego (33 percent), Star Wars (31 percent) and Batman (30 percent). Frozen, Hello Kitty and Disney princesses are the most popular characters currently

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African-American Women and Hispanic Men Are The Most Brand-loyal Underwear Consumers

21 percent of African-American women will travel to another store if their desired brand is out of stock, compared to 15 percent of Hispanic women and 13 percent of white women. For men, 26 percent of Hispanics will travel to another store to find their desired brand, compared to 24 percent of African-American men and

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