Consumer Insights

26% of Women Wear Full-Cut Briefs Most Often

Location makes no difference when it comes to women’s preference for full-cut briefs – and they are more likely to pick this silhouette over bikinis (18%), hipsters (14%), hi-cut briefs (14%), thongs (10%), boy shorts (9%), tangas (6%) and string bikinis (3%). Women in Washington, D.C., are most likely (31%) to wear full-cut briefs most

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Men Are 2X As Likely to Pick Boxer Briefs

42% of men across the U.S. report that they wear boxer briefs/trunks more than any other style. Boxers came in second at 20%, followed by white briefs (19%), solo color/print briefs (12%), thongs (3%) and bikinis (3%). Men in Chicago are most likely (46%) to wear boxer briefs, while those in Dallas are least likely

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In Dallas, Thongs Are Most Popular & Least Popular

Men and women in Dallas just disagree – about thongs. The highest percentage (10%) of men who report wearing thongs most often live in the city, as does the lowest percentage (6%) of women wearing this silhouette. But head south to Houston and you’ll find the largest percentage of women (15%) who report wearing thongs

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Women in Atlanta Wear Hipsters More Often Than Women in Miami

24% of women in Atlanta choose hipsters, while only 10% of those in Miami gravitate toward the silhouette. And among all silhouettes, hipsters have the widest disparity – 14 percentage points – between women who wear/don’t wear the style most often. Want to know more? Click for all the details. Source: HanesBrands Consumer Insights

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26% of Men in Boston Prefer “Tightie Whities”

While men wear boxer briefs most, white briefs still have a strong following — particularly in Boston. More than a quarter of men in Beantown reported wearing the style most often, followed by men in Houston (21%), Atlanta (19%) and Dallas (19%). Across all cities, the style ranked as third most popular (19%), edged out

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