Consumer Insights

60% Of Women Wash A New Bra Before Wearing It

The majority of women wash new bras before wearing them, with nearly 75% of millennials and 56% of non-millennials reporting that they read the washing instructions prior to doing so. And yet only 45% of women say they always hang bras to dry – the correct way to care for them. Source: HanesBrands Consumer Insights

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Women Believe That The Lifespan Of A Bra Worn Regularly Is 2.4 Years

The average woman will tell you that the lifespan of a bra worn regularly is about 2.4 years. Only 16% of women believe a bra lasts only 6-12 months, while double that think it is between 19-54 months. But 10% are convinced their bras stand the test of time for 5 or more years. Source:

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Average Age Of The Oldest Bra In Most Women’s Drawers: 3 Years

67 percent of women say they have owned their oldest bra between 1-4 years, with 3 years being the average age of the undergarment. 16% report their oldest bra is 1 year, and the same percentage report having a bra that is 5-10 years old. Only 1% say they’ve owned a bra for 10 or

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Most Women Say They Buy 2 To 3 Bras Each Year

49% of women buy 2-3 bras per year, with 16% making 4 buys and 13% reporting 1 purchase each year. Only 8% of women buy 5 bras a year and 2% buy 10 in that timeframe. 1% report buying more than 12 bras every year. Source: HanesBrands Consumer Insights

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27% Of Women Own 6-8 Bras

The majority (27%) of women report owning 6-8 bras, followed closely (26%) by those owning 4-5 bras. 16% of women own 9-10 bras, 12% own 1-2 and 11% own 11-15. Only 1% of women say they own a whopping 25 bras. But, 54% of women only wear 2-4 of the bras they own on a

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26% of Women Wear Full-Cut Briefs Most Often

Location makes no difference when it comes to women’s preference for full-cut briefs – and they are more likely to pick this silhouette over bikinis (18%), hipsters (14%), hi-cut briefs (14%), thongs (10%), boy shorts (9%), tangas (6%) and string bikinis (3%). Women in Washington, D.C., are most likely (31%) to wear full-cut briefs most

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Men Are 2X As Likely to Pick Boxer Briefs

42% of men across the U.S. report that they wear boxer briefs/trunks more than any other style. Boxers came in second at 20%, followed by white briefs (19%), solo color/print briefs (12%), thongs (3%) and bikinis (3%). Men in Chicago are most likely (46%) to wear boxer briefs, while those in Dallas are least likely

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In Dallas, Thongs Are Most Popular & Least Popular

Men and women in Dallas just disagree – about thongs. The highest percentage (10%) of men who report wearing thongs most often live in the city, as does the lowest percentage (6%) of women wearing this silhouette. But head south to Houston and you’ll find the largest percentage of women (15%) who report wearing thongs

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Women in Atlanta Wear Hipsters More Often Than Women in Miami

24% of women in Atlanta choose hipsters, while only 10% of those in Miami gravitate toward the silhouette. And among all silhouettes, hipsters have the widest disparity – 14 percentage points – between women who wear/don’t wear the style most often. Want to know more? Click for all the details. Source: HanesBrands Consumer Insights

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26% of Men in Boston Prefer “Tightie Whities”

While men wear boxer briefs most, white briefs still have a strong following — particularly in Boston. More than a quarter of men in Beantown reported wearing the style most often, followed by men in Houston (21%), Atlanta (19%) and Dallas (19%). Across all cities, the style ranked as third most popular (19%), edged out

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