Happy Birthday: The Sports Bra Turns 40

They say necessity is the mother of invention, and that was certainly true for the sports bra. In 1972, Congress passed Title IX – a law that did not actually mention “sports,” but was a game changer in women’s athletics. A few years later, The Complete Book of Running spurred a fitness craze among both

Read more

When Nature Meets Technology

Check the label of your softest clothing and you might find “Modal” is part of the fabric blend. What is it? How is it made? Why is it used? Mike Abbott, director of research and development for HanesBrands, has the answers. ATS: Let’s cut to the chase – why are Modal-blend fabrics becoming so popular?

Read more

Everyday Apparel Gets High-Tech Benefits

Innovative product benefits, such as odor-protection and temperature-regulating technology, once reserved for pricey, specialized athletic apparel, are now available to all consumers

Read more