Curvy is the New Full Figure: Body Positive Millennials Driving Change in Intimate Apparel

Body positive women, led by vocal millennials, are prompting HanesBrands to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are

Read more

Giving Millennials Something to Talk About

Eight bloggers, two products and one question whips up a dynamic conversation about apparel among the “net generation”

Read more